Below are a number of tools, worksheets, and handouts to help you run an effective and winning campaign.  Learn how to build fundamental campaigns skills including setting goals, identifying your targets, powermapping spheres of influence, building your teams, and developing timely tactics.

Want to take your advocacy to the next level? Join an upcoming Find Your Flock training, attend our monthly office hours, or watch previously recorded trainings. Click here to see all the Find Your Flock training resources, and more. 

The campaigns team at Audubon is here to help and is a resource to our members and chapters. Email us at


Or download it by section:

Chapter 1: Introduction to Audubon Advocacy and Campaigns
Chapter 2: How to Launch a Campaign
Chapter 3: Building Your Team
Chapter 4: Tactics and Timelines
Chapter 5: Glossary and Appendix


Campaign Strategy Chart
How-to Power Map
Theory of Change
Develop a Campaign Timeline
Develop a Ladder of Engagement
Snowflake Model Worksheet
Target Strategy Worksheet

The campaigns team at Audubon is here to help as a resource to our members and chapters. Email us at



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Journalist specialized in online marketing as Social Media Manager. I help professionals and companies to become more Internet and online reputation, which allows to give life to the Social Media Strategies defined for the Company, and thus immortalize brands, products and services. I have participated as an exhibitor in various forums nationally and internationally, I am the author of several articles in digital magazines and Blogs.


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